You can ensure that you target the correct group of customers and potential customers for your product or service by obtaining telemarketing lists. These lists need to be ‘clean’ – ie only contain details of individuals and organizations that have consented to receive sales calls. Any customers who do not wish to receive calls will have joined specialized lists such as a ‘do not contact list.
Even if customers are on preference lists, there are certain ways to target the correct audiences for your products or services. For example, you could consider:
- Contacting people that are new to an area – you can access new telephone numbers before people are registered on ‘do-not-call lists. This audience is often in the market for products and services related to setting up new households.
- Customizing your pitch to make it appropriate to your audience – you could consider adjusting your data to target specific demographics like age, location, or profession.
- Developing lists that are based on particular interests. You can run contests or drawings at events – ideal places where you can capture opted-in information.
